First impressions are important. Your corporate identity often introduces your business or organization to the public, and a strong one will improve consumer recognition and can lead directly to improved sales. The most subtle design changes can alter perceptions, though, so the skilled selection and use of typography, colors, and paper stock are crucial when communicating with clients. Print materials such as letterhead, envelopes, and business cards should consistently reinforce your identity program. Marketing materials, such as brochures, offer additional opportunities to annunciate an organization's qualities and services while further cementing a distinct personality in the minds of clients. Designwest strives to create corporate identities that are unique, meaningful, and memorable--making your impression a lasting one.